Defining purpose is tricky, even on a personal level. But if you can give each employee a clearly defined purpose within your organization, everyone can start working toward individual and organizational goals. This brings several benefits, from increasing employees’ sense of value to streamlining business operations. Here are a few reasons to define employees’ purpose.
Understanding Where They Fit
Employees want to know that their work matters and how it fits into the big picture. Defining purpose gives them a clearer understanding of what they do and why it matters.
Highlighting Impact
Within this broader picture, each employee has a unique impact. But it can be tough to convey this impact to your front lines. Defining purpose lets them set and work toward specific goals that make the most difference.
Developing Alignment
Alignment occurs when everyone is on the same page regarding the company’s mission, goals, and market impacts. When each role has a clearly defined purpose, it’s far easier to align the entire organization.
Employee Empowerment
When employees understand both the big picture and their specific role within it, they become empowered. They can confidently make decisions that align with business objectives, ultimately becoming stronger contributors to the overall mission.
Boosting Motivation and Retention
Turnover is a huge problem is many organizations. But employees who are empowered and aligned with the company’s goals are less likely to want to leave. They tend to be more excited about coming to work when they feel like they’re making a difference, and they are more likely to show interest in staying long-term.
Enhancing Experience
When an organization is well aligned, it tends to have a stronger and more unified company culture. This can minimize drama, creating a better employee experience. And happier employees tend to create happier customers, potentially boosting your bottom line. Empowered employees can also become brand ambassadors, communicating your mission to potential future job candidates.
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