Why Personal Branding is Important to Your Job Search

You probably already know something about business branding, which is ultimately how an organization makes a personal connection with its customers. But you may be less familiar with the concept of personal branding. If you can nail your personal brand, though, it can help you jump-start your job search. Here’s what you need to know.

What Is a Personal Brand and Why Do I Need One?How Can I Create My Personal Brand?

The hardest part is figuring out exactly who you are and what you want to present to the world. Once you have those decisions made, there are several things you can do to build your brand:

  • Create a portfolio website: This is especially important if you work in a creative field such as writing or photography. Let your work speak for itself on a carefully curated website.
  • Master social media: Consider building social media pages separate from the personal profiles where you share cat photos and argue politics. Set your personal profiles to friends-only and promote your pages instead. Use these pages to share content relevant to your industry and interesting to those in your network.
  • Become a thought leader: Once you develop some social media expertise, consider taking the next step by creating your own blog posts and articles. Over time, these pieces may be shared throughout your network, positioning you as a thought leader in your industry.
  • Ready for a new position?

    If you’re in the market for a new job, contact Total Staffing Solutions. With over 20 years of experience, we know how to match you with your next position.